Small rituals, lasting beauty.

Gold, silver, pearls, polki, kundan, meenakari — each material wants slightly different care. The principles below cover all of them.

• Wear

  Put your jewelry on last — after lotion, perfume, and hair products. These contain alcohols and oils that dull metal and damage pearl and emerald.

• Clean

  Wipe gently with a soft cotton cloth after each wear. For deeper cleaning, dip in warm water with a drop of mild soap, brush gently with a baby toothbrush, rinse, and pat dry. Avoid ultrasonic cleaners on polki, kundan, and pearl pieces.

• Store

  Always store pieces flat, separately, in the soft pouch they shipped in. Sealed away from air keeps gold from oxidising and silver from tarnishing.

• Avoid

  Chlorinated water, saltwater, steam, and strong perfumes worn directly on the piece. Take jewelry off before workouts, hot showers, and sleep.

• Annual service

  Send your piece back to us once a year for a complimentary clean, polish, and prong check. We'll cover return shipping in-country.

Fragrance is fragile. Heat, light, and air shorten its life. A few habits keep your bottles fresh for years.

• Store

  Keep bottles upright, away from direct sunlight and heat. The cool side of a closet is better than a bathroom shelf — perfume hates temperature swings.

• Apply

  Spritz on the inside of your wrists, the nape of your neck, and behind the knees. Don't rub — it bruises the top notes. Let it dry to skin before dressing.

• Layer

  Attars are concentrated. Wear them alone, or under a lighter eau de parfum for added depth. Two sprays of an EDP is plenty for an evening.

• Travel

  Decant into one of our 12ml travel atomisers (free with any 75ml+ purchase) rather than packing the full bottle.

• Shelf life

  Most of our fragrances are at their best within 24 months of opening. Oud-based perfumes only get better with time when stored well.